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Ecommerce Startup Sweden
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Shopify DTC Jewelry and clothing Brand — 10K+ Customers, Vogue & GQ Featured with EU Trademark

P&L Documents (1)Supporting files (5)
Asking Price
$20k
Multiples
10.0x profit 0.3x revenue
Annual Growth Rate
+0%
TTM Revenue
$61.2k
Profit
$2k
Last Month's Revenue
$1.6k
Profit
$600

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Sweden

Shopify DTC Jewelry and clothing Brand — 10K+ Customers, Vogue & GQ Featured with EU Trademark

A modern Scandinavian men’s lifestyle brand selling minimalist jewelry, clothing and accessories direct-to-consumer. Launched in 2023, the brand has been featured multiple times in Vogue, GQ and Tatler and serves 10,000+ customers across the US, UK, and Western Europe. Built on Shopify with a strong visual identity and 6,800 engaged email subscribers, it’s primed for a buyer to scale via paid social, content, and international expansion. Since launch: 3.5M SEK in revenue and an EU-registered clothing trademark. Key Highlights ✅ 10,000+ customers; 6,800 active Klaviyo subscribers ready for launches ✅ Press features in Vogue, GQ, and Tatler bolster brand credibility ✅ 3.5M SEK total revenue; $61,224 TTM revenue ✅ EU-registered trademark; transferable brand assets and creative ✅ Global demand across the US, UK, and Western Europe ✅ Lean operation on Shopify + Klaviyo; easy to run with a small team ✅ Clear growth levers: scale Meta/Google ads, social/content, new markets and product lines ✅ Attractive entry price of $61,286 for a brand with press, IP, and international traction
Asking Price
$20k
Multiples
10.0x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects the value of three core assets: an EU-registered trademark for clothing, an organically built email list of 6,800 email subscribers, and a brand with proven international press coverage in Vogue, GQ and Tatler. The brand has generated 3.6M SEK ($385,200) in revenue with over 10,000 customers across the US, UK and Western Europe. For the right buyer, acquiring this customer base and trademark eliminates months of brand-building that would far exceed the asking price.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$61.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.6k last month gross revenue
Last Months Profit
Total net profit last month.
$600 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
300 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
10000 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
February 2023
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Business-to-consumer (B2C)
Direct-to-consumer e-commerce brand selling men's jewellery and accessories. Revenue generated through one-time purchases and a recurring email subscription base of 6,800 subscribers.
Tech Stack
  • Shopify
  • Klaviyo
  • Meta ads
  • Google ads
  • Google analytics
Growth Opportunities
  • Social media marketing
  • Increase digital marketing
  • Increase content marketing
  • Expand to new markets
Competitors
  • Cainté
  • Vacier
  • Seams Jewellery
Key Assets
  • Website
  • Brand
  • Trademarks
  • Marketing materials
  • Social media accounts
  • Domain
  • Customers
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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