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SaaS Startup United States
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Established advertising automation and management tool (Meta Partner) loved by professionals

P&L Documents (1)Supporting files (6)
Asking Price
$250k
Multiples
7.1x profit 3.8x revenue
Annual Growth Rate
0%
TTM Revenue
$65k
Profit
$35k
Last Month's Revenue
$3.3k
Profit
$1k

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United States

Established advertising automation and management tool (Meta Partner) loved by professionals

This startup is an all-in-one ad management platform (Meta Partner) that lets advertisers create and manage effective ads.
Asking Price
$250k
Multiples
7.1x profit 3.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
- One of the leading tools / Meta Partner - $5MM ad spend managed per month - 250k actions automated per month - 550 active customers - High LTV customers $5k+ - 12 month revenue retention - 140% - 11k high intent leads - High quality and documented codebase: NodeJS, AngularJS, AWS, MongoDB - $1,2MM project original cost. Built in 2 years with12 senior engineers
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$65k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$35k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3.3k last month gross revenue
Last Months Profit
Total net profit last month.
$1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
0% Annual Growth Rate
Web traffic by Google Analytics
Company overview
Date Founded
September 2020
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
- 46% trial->customer conversion rate - Usage based pricing. Plans from $29-$1,999 based on monthly ad spend limit. Distribution of customers: - $29 plan: 45%, $29-$100 plan: 27%, $100-$200 plan: 11%, $200-$400 plan: 6%, $400-$600 plan: 6%, $600-$1,000 plan: 5%
Tech Stack
  • AngularJS
  • Node.js
  • MongoDB
  • Amazon Web Services
Growth Opportunities
  • Increase content marketing
  • Focus on SEO
  • Hire a sales team
  • Social media marketing
  • New product features
- Influencer marketing proves to work but its potential is not yet exploited. Some of them reach us proactively to start affiliate partnership and spread the product among other influencers and top figures in digital marketing industry - We have release just some 20 high quality blogs/guides which still brings us lots of high intent leads to date. With more AI assistants I would release for sure release more frequent but still high quality and original content - Our bigger customers, those with over $300k monthly budget, have the highest retention in this tool. Although we have never tried I am convinced that having a sales person/team would onboard many mid/high LTV customers. - Another untapped ground with a huge potential would be partnership with the biggest ecom platforms: Shopify, Wix, WooCommerce etc., More than %90 of their customers run their businesses on social ads so it can be a great addition for those platforms and access to the huge customer base for it.
Competitors
  • Smartly.io
  • Revealbot
  • AdCreative.ai
  • Adespresso
  • Madgicx.com
  • adzooma.com
Key Assets
  • Brand
  • Website
  • Intellectual property
  • Domain
  • Codebase
  • Customers
  • Social media accounts
Acquisition details
Selling Reasoning
  • Business challenges
  • Financial gain
  • Starting a new venture
Financing
  • Bootstrapped

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