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Ecommerce Startup United States
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Original IP anime apparel brand with strong revenue growth and loyal audience

P&L Documents (2)Supporting files (3)
Asking Price
$750k
Multiples
16.7x profit 0.2x revenue
Annual Growth Rate
+107%
TTM Revenue
$4M
Profit
$45k
Last Month's Revenue
$401.4k
Profit
$19k

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Ecommerce startup United States

Original IP anime apparel brand with strong revenue growth and loyal audience

A leading independent anime apparel brand built around 100% original owned and trademarked characters and designs, rather than licensed IP. The brand generated $2.3M in 2025 revenue with 105% year-over-year growth and is tracking toward $4.5M+ in 2026. The business produced $132K in seller's discretionary earnings in 2024 before reinvesting margins aggressively in 2025 to scale acquisition and double revenue. With a 350K-person owned audience across Instagram and email, 900 paid membership subscribers at $10/month, and 7 years of operating history, the business combines DTC apparel revenue with long-term IP expansion potential across animation, gaming, manga, and collectibles. Key Highlights ✅ Independent anime apparel brand with 100% original owned IP ✅ $132K in seller's discretionary earnings in 2024; margins reinvested to fuel 2025 growth ✅ Generated $2.3M in 2025 revenue with 105% year-over-year growth ✅ Tracking toward $3.5M+ in 2026 revenue ✅ Includes a 350K-person owned audience across Instagram and email ✅ Has 900 paid membership subscribers at $10/month ✅ Offers expansion potential across animation, gaming, manga, collectibles, and broader entertainment IP
Asking Price
$750k
Multiples
16.7x profit 0.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The business generated $132K in seller's discretionary earnings in 2024 on $1.2M in revenue, demonstrating proven profitability at normalized ad spend levels. In 2025, the brand reinvested margins to scale, increasing ad spend from $362K to $777K and doubling revenue to $2.3M. The business operated at break-even in 2025 as a result of this growth investment. Revenue is tracking toward $4.5M+ in 2026 with projected net income of $100K+, confirming improving unit economics at scale. Current COGS run approximately 50% due to print-on-demand fulfillment. A buyer with manufacturing capabilities could reduce COGS to 30-35%, unlocking $400-500K in additional gross profit on current revenue alone, significantly expanding profitability beyond current levels. The asking price reflects a revenue-based valuation on a high-growth, original-IP brand with multiple margin expansion levers.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $4M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $45k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $401.4k last month gross revenue
Last Months Profit
Total net profit last month.
 $19k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+107% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
13540 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
15000 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
February 2019
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
  • On-Demand
Tech Stack
  • Shopify
Growth Opportunities
  • Improve conversion rates
  • Social media marketing
  • Increase digital marketing
The primary margin opportunity is transitioning from print-on-demand (current ~50% COGS) to cut-and-sew manufacturing (30-35% COGS), unlocking $400-500K in additional gross profit at current revenue. The ideal buyer has existing apparel manufacturing relationships or in-house production. Additional growth levers include licensed anime collaborations (78% customer interest in a 1,100+ person survey), category expansion into accessories, art prints, and collectibles, and international markets (the brand already has global organic demand).
Competitors
  • OMOCAT
  • Hot Topic
  • Iced Tea Aesthetics
  • Hypland
Key Assets
  • Inventory
  • Brand
  • Marketing materials
  • Copyright
  • Domain
  • Intellectual property
  • Social media accounts
  • Customers
  • Trademarks
  • Website
  • Trade names
  • Other
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Partner or family needs
Financing
  • Bootstrapped
  • Loans

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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