Easy-to-use product and website analytics tool that lets companies understand their user patterns

We charge a monthly subscription (B2B SaaS): $19/119/Enterprise

Node.js + MongoDB, PostgreSQL, React SPA, Next.js

Massive exodus from Google Analytics due to its complexity, slowness, privacy concerns, and capabilities, is pushing companies to look for simpler, better alternatives. ~84% of the websites on the internet today use GA. It has positioned itself organically, with no paid efforts. Our product is a top 5 position in popular desktop technologies queries. With no material efforts, it has been a stable cash flow generating asset because customers have high switching costs and loyal customers. We have grown SEO positioning with minimal efforts and simple blog posts, constantly getting new sign-ups without other distribution efforts Massive opportunity to continue investing in this channel Double-down efforts into selling unique white-label offering for agencies and products that offer analytics to their customers Investing in distribution efforts (B2B sales, better SEO position, paid marketing, or community-based marketing) Capture the open-source, privacy-first, GDPR/regulatory trend by adapting the product and focused marketing Expand product capabilities such as session replay, and new supported frameworks/technologies.

Our company is transitioning ownership due to a strategic pivot. Initially, our goal was to establish a SaaS holding company, but upon reassessment (as detailed in our presentation deck), we recognized that our strengths and interests align more closely with the Fintech sector, which is where our expertise lies. Although the current business is generating profitable cash flows, our focus has shifted towards our new venture in Fintech. As a result, we lack the time to effectively maintain the existing operations and are looking to redirect our resources and capital towards this new direction.