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Content Startup Netherlands
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Profitable European Portuguese subscription with a loyal 4-year audience

P&L Documents (1)Supporting files (1)
Asking Price
$29k
Multiples
14.5x profit 2.2x revenue
Annual Growth Rate
-6.44%
TTM Revenue
$13.1k
Profit
$2k
Last Month's Revenue
$973
Profit
$286

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Content startup Netherlands

Profitable European Portuguese subscription with a loyal 4-year audience

A subscription platform for learning European Portuguese, built around content rather than dry rules. Every lesson starts from a real story, joke or quote, and the grammar and vocabulary are taught from it, which makes it memorable. A free newsletter goes out weekly to 3,940 subscribers at a 67.5% average open rate. The paid membership expands each lesson and adds beginner courses, grammar and vocabulary material, music-based lessons, practical scenarios, study packs, flashcards, interactive exercises and native-pronunciation audio. The business is over four years old, profitable, and runs on about a day a week with a freelance tutor handling corrections. You don't need to speak Portuguese to run this business. I don't, and it has never been a requirement. A Portugal-based freelance tutor writes and verifies the Portuguese in every lesson, so the language side is fully handled. It suits expats, travellers, and anyone learning European Portuguese.
Asking Price
$29k
Multiples
14.5x profit 2.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
- 67.5% average open rate across 3,950 subscribers, with 0% spam complaints and a 0.30% unsubscribe rate - Over four years old and now profitable - 325+ extended lessons on the platform, 420+ stories sent by email, 1,000+ interactive exercises, plus grammar articles and four beginner courses - 73 paying members, with a loyal core paying since 2022 and an average membership of around 27 months - Strong, unsolicited testimonials from long-term members - A YouTube channel with 2.26k subscribers - A large bank of future content ready to publish over the next 6 to 12 months - A good, low-cost rate agreement with the freelancers - Runs on about a day a week, so it is easy to take over
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $13.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $973 last month gross revenue
Last Months Profit
Total net profit last month.
 $286 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
51-100 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$12k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-6.44% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
July 2022
Team Size
Small (2-20)
Business Model
  • Freemium
  • Business-to-consumer (B2C)
  • Subscription
  • Direct-to-consumers (DTC)
Tech Stack
  • Stripe
  • Google Cloud
  • Circle.so
  • H5P
  • Zapier
  • Framer
  • MailerLite
  • SoundCloud
Growth Opportunities
  • Increase content marketing
  • Social media marketing
  • Increase digital marketing
  • Improve conversion rates
  • Expand to new markets
  • Focus on SEO
  • Increase pricing
  • New product features
- Discount campaigns and promotion to the free list, which has never been marketed to properly - Sell newsletter ad space to sponsors, given the high open rate - Affiliate marketing and partnerships with language schools and relocation or retirement services - Reviving the YouTube channel and paid ads for acquisition - New revenue: cohorts and bootcamps, selling individual spaces or exercise sets, a mobile app - Add Brazilian Portuguese as a second market - Charge in local currencies
Competitors
  • Talk the streets
  • Practice Portuguese
  • Portuguese with Leo
  • Portuguese from Portugal
  • Portuguese with Carla
Key Assets
  • Two domains
  • Brand and logo
  • Content library of 320+ story-based lessons
  • Four beginner courses (Building Blocks)
  • Study packs and conversational flashcards
  • SoundCloud account with 420+ pronunciations
  • Bank of ready-to-publish content for the next 2 to 6 months
  • Email list of 3940 subscribers
  • 1300 interactive exercises (H5P)
  • Tens of grammar articles
  • YouTube channel with 2200+ subscribers
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lifestyle change
  • Lack of time
I started this as a side project because I wanted to learn Portuguese myself. It grew into a real business, and around the same time I moved to Amsterdam, so the time it needed kept rising. I now work as a life coach and want to focus on that full time. I can only give the project about a day a week, which is enough to keep it running well but not enough to grow it. It would do far better with an owner who has the time and the marketing skills, like SEO, ads and partnerships, that I haven't been able to give it.
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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