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NYC singing experiences with Broadway performers and a custom booking platform

P&L Documents (1)Supporting files (9)
Asking Price
$130k
Multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+453%
TTM Revenue
$129.1k
Profit
$-64.7k
Last Month's Revenue
$4.5k
Profit
$-27.5k

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United States

NYC singing experiences with Broadway performers and a custom booking platform

The business brings guests together to sing with Broadway performers in NYC. Two performer hosts lead a two-hour experience in a private room. The business has a 4.9-star Google rating from 79 reviews, checked October 2026, with historical pass offers at $497 and $997. The sale combines the brand, domain, custom booking platform and operating systems with retained contact history covering nearly 27,000 distinct email addresses. October 5 records also include 9,984 SMS numbers marked subscribed. Historical records include inactive contacts; sending eligibility and permitted uses are addressed in buyer diligence. Private-event tools are built. Three recent inquiries have stated budgets of $3,000 to $15,000. These are inquiries, not confirmed bookings or revenue. I seek a full acquisition by an owner-operator or a funded buyer team with a named operator to lead sales, fulfill existing guest commitments and grow the business.
Asking Price
$130k
Multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $130,000 asking price reflects the brand and domain, custom website and codebase, consumer sales process, private-event tools, documented operations and retained contact history covering nearly 27,000 distinct email addresses. October 5 records also include 9,984 SMS numbers marked subscribed. Historical records include inactive contacts; current sending eligibility is a separate diligence matter. The business has delivered paid experiences and earned a 4.9-star Google rating from 79 reviews, checked October 2026. A buyer can build on the product, systems and customer response, with private events offering a further commercial opportunity. The sale is for the full business, with cash at closing preferred. Included assets, permitted data uses and transition terms would be agreed in the transaction.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$129.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$-64.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$4.5k last month gross revenue
Last Months Profit
Total net profit last month.
$-27.5k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$3k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+453% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2025
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Services
  • Subscription
Customers buy singing experiences with Broadway performers in New York City. Consumer nights typically bring around 12 guests together for two hours in a private room, with two Broadway performer hosts and no emcee. Guests can come alone or with friends; they need not know the other guests. Historical pass offers included $497 and $997, with different guest inclusions; memberships are separate. Paid ads are currently paused. The consumer sales process takes prospects from an ad or landing page to a roughly 15-minute call and personalized payment link. After payment, the operator collects availability, schedules attendance and arranges hosts and the venue. Private-event inquiry pages and client tools are built. Recent private-event interest creates an opportunity to develop group bookings alongside the consumer experience. The buyer would own sales, customer service, scheduling and event delivery, supported by the existing systems and operating guides.
Tech Stack
  • Ruby on Rails
  • PostgreSQL
  • Stripe
The custom Ruby on Rails website uses PostgreSQL and Stripe. It supports lead records, call bookings, personalized payment links and customer follow-up. Private-event inquiry pages and a client portal were added in September 2026. The operating setup also uses Railway, Klaviyo, Luma, Google Workspace and Skool. The sale includes the agreed codebase, operating documentation and permitted email, SMS and customer records, with account and consent checks handled in the handover. The operator manages sales calls, scheduling and event delivery.
Growth Opportunities
  • Improve conversion rates
  • Social media marketing
  • Increase content marketing
Private events are the clearest near-term opportunity. Three recent inquiries have stated budgets of $3,000 to $15,000, including one received on October 19. The inquiry and client tools are built; the next step is to convert suitable inquiries into paid bookings and establish delivery margins and a repeatable sales process. These are inquiries, not confirmed bookings or revenue, and conversion remains to be demonstrated. An operator with group-sales experience or an existing hospitality, theater or events business could introduce the experience to its customers and referral partners. Birthdays, corporate groups and other private occasions offer potential routes to develop. The consumer experience provides a second route to growth through referrals, organic video, partnerships and measured acquisition tests. The platform and operating guides support this work; the buyer would lead sales, performer coordination and event delivery.
Competitors
  • Broadway Plus
  • Broadway Sings
Key Assets
  • Website
  • Codebase
  • Domain
  • Brand
  • Customers
  • Marketing materials
Acquisition details
Selling Reasoning
  • Starting a new venture
I created this business to give everyday people a welcoming way to sing with Broadway performers. I built the platform, developed the experience and established the sales and delivery processes. My strength and interest are creating new products, and I want to focus on other projects. I am seeking a full acquisition by an owner-operator, an established events business, or a financial buyer partnered with a capable operator. The next owner would lead sales and delivery and develop the private-event opportunity. I can provide a short, defined handover and limited advisory support, with scope and duration agreed in advance.
Financing
  • Bootstrapped
Founded in January 2025 and funded entirely by the founder. No outside investors.
Connected metrics
Web and customer metrics with real-time accuracy.

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