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Shopify App Startup Greece
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Shopify theme solution for eCommerce sellers to enhance store design

P&L Documents (1)Supporting files (2)
Asking Price
$800k
Multiples
2.9x profit 2.5x revenue
Annual Growth Rate
+0%
TTM Revenue
$321.5k
Profit
$273.1k
Last Month's Revenue
$35.7k
Profit
$28.5k

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Shopify App startup Greece

Shopify theme solution for eCommerce sellers to enhance store design

A premium Shopify theme design studio serving global e-commerce merchants in hardware, automotive, tools, and related niches. Founded in 2022 by a veteran theme developer (15+ years in WordPress), the company was launched after an invitation from Shopify to contribute to its official Theme Store. It was among the first to publish themes on Shopify OS 2.0 and has sold 2,300+ theme licenses through the Shopify Theme Store, with ~75–80% of customers still active. All sales are organic via the Shopify Marketplace with zero marketing spend. The business sells three officially approved themes built to meet Shopify’s performance, accessibility, and UX standards, operating with minimal overhead, a remote team, and strong gross margins (~65–67%). With high marketplace entry barriers and low operational complexity, it’s a defensible, scalable asset—especially for a buyer with marketing or e-commerce infrastructure expertise.
Asking Price
$800k
Multiples
2.9x profit 2.5x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced based on industry-standard multiples, reflecting current market value and business performance.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $321.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $273.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $35.7k last month gross revenue
Last Months Profit
Total net profit last month.
 $28.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Company overview
Date Founded
January 2022
Team Size
Small (2-20)
Business Model
  • Licensing
  • Shopify app
Tech Stack
  • Shopify
  • Cloudflare
  • Github
  • Freescout
  • Brevo
Growth Opportunities
  • Increase content marketing
  • Increase digital marketing
  • Expand to new markets
  • Social media marketing
  • New product features
  • Focus on SEO
Competitors
  • Other Shopify theme design studio
Key Assets
  • Intellectual property
  • Codebase
  • Website
  • Trade names
  • Domain
  • Customers
Acquisition details
Selling Reasoning
  • Starting a new venture
The owners are two partners who have been doing themes for 17 years and are ready for something new. They are selling this business to fund their next product venture ( page builder that is a SaaS product for hotels and small businesses ) . The business has been built entirely without marketing, relying solely on organic sales through the Shopify Theme Store. For a buyer with marketing expertise, this presents a significant opportunity to scale a stable, high - margin business that is already generating consistent profit
Financing
  • Bootstrapped

Seller details

Startup details

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