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Ecommerce Startup Italy
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A stylish e-commerce for dog accessories for those who want to feel in sync with their dog

P&L Documents (1)Supporting files (4)
Asking Price
$15k
Multiples
0.3x profit 0.2x revenue
Annual Growth Rate
TTM Revenue
$73.9k
Profit
$54k
Last Month's Revenue
$11.3k
Profit
$9.1k

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Italy

A stylish e-commerce for dog accessories for those who want to feel in sync with their dog

UPDATE: After a year of inactivity, I've decided to significantly lower the asking price. Following a period of health issues that forced me to step back, I've redirected my focus and energy elsewhere - and I'm no longer in a position to give this brand the attention it deserves. Rather than letting it sit idle any longer, I'd love to see it land in the hands of someone who can take it further. The asking price is €15,000 — a fraction of what it would cost to build from scratch — and reflects my genuine desire for a quick, clean handover. What's included: - Full brand ownership - All creative assets (photos, graphics, templates) - Remaining product stock - Everything needed to hit the ground running from day one This is a turnkey opportunity in a growing market. The brand is built, the assets are ready — it just needs the right person behind it. This ecommerce business offers uniquely designed, high-quality accessories for small dogs. After months of design and testing, the brand has developed a strong visual identity, an engaged community, and a loyal customer base. With a solid supply chain and proven product-market fit, the business is well-positioned to scale through content, SEO, and product expansion. ✅ Shopify store optimized with A/B testing ✅ High-margin inventory with ~80% profit margin ✅ Engaged newsletter audience with high click-through rates ✅ Active social media presence with 8.3k+ followers across Instagram, TikTok, and Facebook ✅ Strong brand recognition in the small dog accessories market ✅ Reliable supplier and design partnerships ✅ Community-centered storytelling built around the founder and her dog ✅ Opportunity to grow via content marketing and SEO initiatives
Asking Price
$15k
Multiples
0.3x profit 0.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
2x TTM Revenue. Justification: * High gross margin (~80%), >$50k gross profit last 12 months. * Strong brand investment. * Active community with high UGC potential. Included assets: * Optimized Shopify site. * High-performing Klaviyo flows. Optional: * Inventory (~$30k, negotiable).
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$73.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$54k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$11.3k last month gross revenue
Last Months Profit
Total net profit last month.
$9.1k last month net profit
Customer metrics by
Product Manufactured
The country where the product is manufactured.
Italy
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
Annual Growth Rate
Customers
Total unique customers who have made a purchase.
< 10 Customers
Number of SKUs
The number of product variations you sell.
100 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
30000 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
November 2023
Team Size
Just me (1)
Business Model
  • Ecommerce
  • Business-to-consumer (B2C)
Tech Stack
  • Shopify
Growth Opportunities
  • Social media marketing
  • Focus on SEO
  • Improve conversion rates
  • Expand to new markets
  • Increase content marketing
  • Increase digital marketing
Competitors
  • Lou & Co
  • Leoeluna
  • Poldo Dog Couture
Key Assets
  • Codebase
  • Website
  • Social media accounts
  • Customers
  • Inventory
  • Intellectual property
  • Brand
  • Trade names
  • Marketing materials
  • Trademarks
  • Domain
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Health reasons
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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