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SaaS Startup Kenya
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A cataloging app with a webshop for businesses for sharing product catalogs and selling products

Supporting files (1)
Asking Price
$15k
Multiples
6.0x profit 3.3x revenue
Annual Growth Rate
+5%
TTM Revenue
$4.5k
Profit
$2.5k
Last Month's Revenue
$330
Profit
$300

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SaaS startup Kenya

A cataloging app with a webshop for businesses for sharing product catalogs and selling products

An ecommerce cataloguing SaaS with $4,500 in TTM revenue and $2,500 in TTM profit that offers a digital catalog maker app that helps eCommerce businesses to make simple product catalogs for their business which they can share as PDF, images or weblinks on WhatsApp, Facebook and many other apps. The app simplifies the process by automatically generating a professional and fully functional online store for your business. Seamlessly integrate of catalogues, track inventory, and provide secure checkout options to streamline the purchasing experience for your customers. ✅ $2,600 in TTM revenue ✅ $2,500 in TTM profit ✅ $330 in revenue last month ✅ $300 in profit last month ✅ Competitors: Quicksell, WhatsApp Catalogues
Asking Price
$15k
Multiples
6.0x profit 3.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on the current Acquire quarterly report, we're asking for a 3x TTM revenue multiplier
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $4.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $2.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $330 last month gross revenue
Last Months Profit
Total net profit last month.
 $300 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$4.8k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+5% Annual Growth Rate
Web traffic by Google Analytics
Company overview
Date Founded
February 2018
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Business-to-business (B2B)
  • Subscription
B2B SaaS charging a monthly subscription across two plans. Free, Basic on 3-month($30), 6-month($40) and 12 months(60) basis
Tech Stack
  • Vue.js
  • MySQL
  • JavaScript
  • PHP
  • Linux
App (Android - Java), Admin console(Vue), Backend(PHP), Aws Lambda, Aws
Growth Opportunities
  • Improve conversion rates
  • Increase digital marketing
  • Social media marketing
  • Hire a B2B sales team
Marketing to a wider audience in the US and Europe. Also introduce a standard plan that allows businesses to use their own domains. Finally, setup a Stripe account to accept payments - this was our biggest stumbling block as we don't have a US account
Competitors
  • Quicksell
  • WhatsApp Catalogues
Key Assets
  • Brand
  • Customers
  • Website
  • Social media accounts
  • Mobile application
  • Domain
  • Codebase and IP
Acquisition details
Selling Reasoning
  • Financial gain
Our paying users are majorly in the US and Europe. However because our business is based in Kenya and because there exist limitations on how far our digital marketing can go we haven't been able to market successfully in the US due to structural impediments leading to only organic growth. It therefore needs to be run by someone who has access to the US market and banking system.
Financing
  • Bootstrapped
No external funding - 100% bootstrapped

Seller details

Startup details

Data room

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