Brand-Led Home Decor Ecommerce | 31%+ Net Margins | 47K Email List | 4.2 Trustpilot

This business is a profitable D2C e-commerce brand in the home decor niche, founded in early 2024. We offer custom-designed home decor products through exclusive manufacturing agreements, with US-based inventory and 3–5 day domestic shipping. With 15,000+ customers, 47,100 email subscribers, 4,490 SMS subscribers, and a 4.2 Trustpilot rating, we generate approximately $47,500 average monthly revenue with net profit margins now sustaining 31%+ on a trailing 12-month basis. Our bestsellers maintain ~80% gross margins, a ~3% conversion rate, and ~$40 average order value. Retention marketing outperforms typical DTC benchmarks with a 48% average email open rate. The business requires only 6–8 hours weekly management through automated workflows and documented SOPs. Our paid acquisition strategy focuses on Meta platforms with a record ROAS of 3.08x achieved in late 2025. Growth opportunities include channel diversification (Google, TikTok), international expansion, SEO development, and product line extensions. This is not a dropshipping store — we maintain inventory through our US-based 3PL under an exclusive manufacturing agreement.

Asking Price

$230k

Multiples

Asking Price Reasoning

The asking price reflects a 1.29x multiple on trailing twelve-month net profit of $178,923 (31.4% net margin on $569,536 TTM revenue) — well below the 3.0–4.0x range typically supported by businesses with this margin profile, gross margins (76–80%), and low weekly time requirement (6–8 hrs). Inventory (~2,500 units, ~$20K landed cost) is valued and transferred separately at close. It is priced aggressively to sell quickly, ideally with a cash offer.

$541.7k last 12 months gross revenue

$178.7k last 12 months net profit

$43.6k last month gross revenue

$11.7k last month net profit

China

+26% Annual Growth Rate

5,000+ Customers

18 SKUs

20000 Total Value of Inventory

Date Founded

April 2024

Team Size

Just me (1)

Business Model

Direct-to-consumer e-commerce
home decor niche
custom-designed products
exclusive manufacturing agreement
US-managed inventory
3PL fulfillment
paid social media marketing
email/SMS marketing
retention strategy.

This business is a direct-to-consumer e-commerce brand in the home decor niche, selling custom-designed products through its Shopify website. Founded in early 2024, the business leverages an exclusive manufacturing agreement with a supplier who manages fulfillment through their 3PL facility in the US, providing 3-5 day domestic shipping. With 18 products averaging $40 AOV and 80% gross margins, the business generates revenue primarily through paid Meta ads, complemented by email/SMS marketing to 47k+ subscribers. The business maintains a 3% conversion rate, serves 15,000+ customers, and earns approximately 25% net profit margins with minimal operational complexity.

Tech Stack

Shopify
Klaviyo (email marketing)
Postscript (SMS marketing)
Meta Ads
Shopify apps (upsells
reviews
subscriptions)
Google Workspace
AI tools (for customer support
ad copy
content creation)
3PL fulfillment system
manufacturer's inventory management system

It runs on Shopify as its core e-commerce platform, utilizing Klaviyo for email marketing and Postscript for SMS campaigns to their 47k+ subscriber base. The business uses Meta Ads as its primary customer acquisition channel, complemented by various Shopify apps for upsells, reviews, and subscriptions. Operations are streamlined with Google Workspace for communication and AI-powered tools integrated into their workflows for customer support automation, ad copy generation, and content creation. The business also interfaces with their manufacturer's inventory management and 3PL fulfillment systems for order processing and shipping.

Growth Opportunities

Increase digital marketing
Focus on SEO
Increase content marketing
Expand to new markets

This business has multiple growth avenues: - expanding into Google Ads, TikTok, and Pinterest to diversify from Meta; - developing SEO content strategy to grow organic traffic; - launching in EU markets with localized fulfillment; - implementing affiliate and influencer programs; - expanding the product line with bundles and seasonal items; - adding loyalty and referral systems; - introducing AR product previews and live chat support; - scaling ad spend with a dedicated media buyer; - developing B2B/wholesale relationships with boutique stores; - and implementing advanced analytics tools. The business currently operates with minimal resources allocated to these opportunities, creating significant untapped potential while maintaining strong existing performance.

Competitors

Luminorth.co
Waveqube.com

Key Assets

Intellectual property
Domain
Shopify store
brand assets (logo
guidelines
creative assets)
social media accounts (Instagram
Facebook)
email list (26
000 subscribers)
SMS list (1
700+ subscribers)
customer database (14
000+ customers)
Meta ad account
backend systems
software integrations
marketing materials (ad creatives
email flows
SMS campaigns
UGC)
hosting and tech stack
9 operational SOPs
supplier relationships
manufacturer agreements
all published content
unpublished content (20 posts
3-5 email campaigns).

Selling Reasoning

Financial gain
Starting a new venture
Lack of time

The seller is selling the business to free up time and resources to focus on other projects within his e-commerce and consulting company. He's currently managing multiple ventures and wants to streamline his focus. The owner has been building and managing direct-to-consumer e-commerce businesses since 2018, and this is part of his normal business cycle of launching, scaling, and selling online brands.

Financing

Bootstrapped

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Brand-Led Home Decor Ecommerce | 31%+ Net Margins | 47K Email List | 4.2 Trustpilot

Seller details

Startup details

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