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Agency Startup United States
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Subscription Website Design & Management Service | $130K TTM Revenue | 36 Clients | 76% Margins

Recast financialsP&L Documents (1)Supporting files (2)
Asking Price
$245k
Multiples
2.5x profit 1.9x revenue
Annual Growth Rate
-7.38%
TTM Revenue
$130.2k
Profit
$99.4k
Last Month's Revenue
$9.5k
Profit
$8.4k

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Agency startup United States

Subscription Website Design & Management Service | $130K TTM Revenue | 36 Clients | 76% Margins

This profitable subscription service designs, builds, and manages business websites so owners don’t have to. A flat monthly membership bundles design, development, hosting, security, content updates, and strategy sessions—so sites get better over time, not worse. Built for established service companies (home services, construction, professional services), membership plans are priced by page count, creating predictable recurring revenue and strong margins with a lean team. Key Highlights: ✅ Bootstrapped, US-based; $130,222 TTM revenue, $99,368 TTM profit, $121,817 ARR ✅ 36 active members on recurring monthly plans ✅ Grown 4x+ since 2024, entirely on referrals, $0 ever spent on marketing—big upside via sales hires, outbound, social/digital/content, add-ons, and pricing ✅ Very low churn, 3-year average client tenure, 8 clients 5+ years, 15 five-star Google reviews ✅ All-inclusive membership priced by page count for simple, built-in upsells ✅ Streamlined ops with documented SOPs, AI-assisted workflows, and Stripe billing; easy to maintain and scale
Asking Price
$245k
Multiples
2.5x profit 1.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects a multiple of seller's discretionary earnings in line with comparable recurring-revenue agency businesses. It's justified by the revenue quality: subscription-based and predictable, a 76% SDE margin, very low churn with multi-year client retention, and near-zero acquisition cost from entirely referral-driven growth. The recurring base is cleanly transferable, and the business is fully documented and owner-run part-time, making it straightforward to take over.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $130.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $99.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $9.5k last month gross revenue
Last Months Profit
Total net profit last month.
 $8.4k last month net profit
Customer metrics by
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$3.1k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
94% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-7.38% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
11% Top Client Concentration
Web traffic by Google Analytics
Company overview
Date Founded
January 2021
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • Agency-based
  • Services
Tech Stack
  • Stripe
  • Wordpress
  • Bricks Builder
  • Cloudways
  • Divi Builder
Growth Opportunities
  • Hire a sales team
  • Social media marketing
  • Increase digital marketing
  • Increase content marketing
  • Increase pricing
  • New product features
The business has never run any sales or marketing, so the entire paid and outbound channel, along with pricing increases and add-on service lines, are all untapped.
Competitors
  • DIY Builders
  • Upwork
  • Fiverr
Key Assets
  • Website
  • Trade names
  • Brand
  • Marketing materials
  • Social media accounts
  • Intellectual property
  • Domain
  • Customers
  • Other
  • SOPs (ClickUp)
  • Divi Builder - Lifetime License
  • Bricks Builder - Lifetime License
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

Seller details

Startup details

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Connected metrics
Web and customer metrics with real-time accuracy.
Verified business
Business address and incorporation certificate verified (US entities only).
Recast financials
Financials recast for clarity and standardized for easy assessment.

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