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SaaS Startup Israel
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Automation Solutions That Streamline Workflows and Boost Team Productivity

P&L Documents (2)
Asking Price
$1.4M
Multiples
3.3x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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2.1x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+23%
TTM Revenue
$657.7k
Profit
$413.4k
Last Month's Revenue
$46.7k
Profit
$26.7k

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Israel

Automation Solutions That Streamline Workflows and Boost Team Productivity

This business delivers customer-centric workflow automation solutions that help teams streamline operations and increase productivity by automating repetitive tasks, with tailored implementations to meet each client’s specific needs; as a Gold Partner with trusted industry experience, it supports long-term operational optimization through engineering excellence and innovation, ensuring the tools are reliable, user-focused, and effective for project management and technical consulting. Key Highlights ✅ Customer-centric workflow automation tools designed to streamline team workflows and improve productivity ✅ Automates repetitive tasks so teams can focus on higher-impact work ✅ Tailored solutions to fit each client’s unique requirements ✅ Gold Partner status backed by trusted industry experience ✅ Engineering excellence and innovation focused on reliable, user-centric solutions ✅ Supports operational optimization with a long-term vision, including project management and technical consulting needs
Asking Price
$1.4M
Multiples
3.3x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
2.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects strong fundamentals: ~$700K ARR with 100% year-over-year growth, achieved with zero marketing spend. The company has built a strong brand within the monday.com ecosystem, serving teams including Fortune 500 companies and key decision makers. It operates with high profit margins, a loyal remote team, and strategic customer relationships, providing a strong foundation for continued growth.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$657.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$413.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$46.7k last month gross revenue
Last Months Profit
Total net profit last month.
$26.7k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
500-999 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$709k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+23% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
August 2023
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • Freemium
Tech Stack
  • React
  • Node.js
  • MongoDB
Growth Opportunities
  • Increase digital marketing
  • Expand to new markets
  • Improve conversion rates
  • New product features
  • Social media marketing
  • Increase content marketing
Competitors
  • Jetpack Apps
Key Assets
  • Codebase
  • Website
  • Domain
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Financial gain
  • Lifestyle change
Financing
  • Bootstrapped

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