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Ecommerce Startup United States
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Online store that offers eco-friendly cooking aprons ethically made in Colombia

P&L Documents (1)
Asking Price
$1k
Multiples
0.3x revenue
Annual Growth Rate
+0%
TTM Revenue
$3.5k
Profit
$0
Last Month's Revenue
$1k
Profit
$0

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Ecommerce startup United States

Online store that offers eco-friendly cooking aprons ethically made in Colombia

An eco-friendly cooking apron ecom business with over $50,000 in lifetime revenue.
Asking Price
$1k
Multiples
0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The sale price includes the brand and all its assets, apron design and manufacturing files, relationships with Colombian manufacturers, the website, customer email list, Instagram followers, and brand design materials. The sale price does not include the inventory in stock. The inventory (around 2000 aprons) was purchased for $32,000. This has a retail value of over $135,000. However, is being sold with this listing at a heavily discounted rate of only $26,000 (Acquire prefers this not to be included in the listed sale price). The total acquisition cost is $27,000, which includes the asking price of $1,000 plus the stock purchase of $26,000.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $3.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $1k last month gross revenue
Last Months Profit
Total net profit last month.
 $0 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
101-250 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
June 2021
Team Size
Small (2-20)
Business Model
Aprons are ethically produced in Colombia. Shipped to a Shipmonk 3PL warehouse in California. Marketing is done with FB ads. And Shopify handles the website, checkout, and sending the automatic order request to Shipmonk.
Tech Stack
Shopify - Website Shipmonk - 3PL Grin - Influencer marketing
Growth Opportunities
  • Increase digital marketing
  • Expand to new markets
  • Social media marketing
  • Focus on SEO
  • Increase content marketing
$32,000 inventory in stock (Retail value $135,000 -> offered as part of this sale for only $26,000) More FB ads. This has always worked for us in the past. With more creative and more budget, this can work again. More influencer marketing. We've just started doing this now. Wholesale. The box that the apron comes in is designed to go on a store shelf with selling points about the product on it. Aprons could be sold to boutique stores in bulk. There are also cafes, restaurants and hotels that purchase aprons for their staff. SEO. We rank on the second page for "eco-friendly apron", but with more blog posts and backlinks, this could be higher. Paid Google ads. We've personally not had huge success with this from internal trials. Someone with more experience might be able to make it work.
Competitors
  • Hedley & Bennet
  • Williams Sonoma
  • Various Etsy brands
Key Assets
  • Website
  • Social media accounts
  • Domain
  • Customers
  • Marketing materials
  • Brand
  • Codebase and IP
Acquisition details
Selling Reasoning
I don't have the cashflow required to scale this business and invest in my other business.
Financing
No outside investors. No debt.

Seller details

Startup details

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