Automated Web Performance Monitoring Platform

This SaaS platform helps teams continuously monitor and improve website speed and Core Web Vitals by automatically tracking Google PageSpeed Insights scores, synthetic load times from 13 global locations, and real-user Web Vitals (RUM) data, all accessible through a clean dashboard with visual charts, exportable Google Sheets, and a developer-friendly API, and is used by agencies, SaaS companies, and enterprise teams to detect performance regressions and validate SEO and conversion improvements, while its solo-built, well-understood architecture and streamlined operations enable a smooth ownership transition with minimal technical or team dependencies. Key Highlights ✅ Automated monitoring of Google PageSpeed Insights scores and Web Vitals (RUM) ✅ Synthetic performance testing from 13 global locations ✅ Centralized dashboard with visual charts and Google Sheets exports ✅ Developer-friendly API for integrating performance data into existing workflows ✅ Trusted by agencies, SaaS companies, and enterprise teams for ongoing performance monitoring ✅ Simple, well-documented architecture built and operated by a solo founder ✅ Minimal technical dependencies, supporting an easy and low-friction ownership transition

Asking Price

$175k

Multiples

Asking Price Reasoning

Mature, stable product with 7+ years of consistent revenue Strong mix of long-term (7+ years) and newer customers, including enterprise clients on annual contracts Diversified revenue base with no single customer representing more than 5% of total revenue 84 paying customers with high ARPC, supporting strong LTV and predictable recurring revenue Churn is concentrated in lower-tier plans; enterprise churn is 0% over the last 12 months Revenue increased materially in 2025 following investment in Pro features and cost reduction Low ongoing maintenance requirements; core system operates largely on autopilot, with some weeks requiring little to no hands-on engineering Ongoing effort is focused on business development and SEO-led growth, not technical upkeep ~83% of traffic comes from long-ranking organic SEO articles and tools, resulting in near-zero marginal CAC Strong domain authority and backlink profile, enabling new content to rank efficiently

$87.4k last 12 months gross revenue

$70.7k last 12 months net profit

$6.6k last month gross revenue

$5.5k last month net profit

51-100 Customers

$68.6k ARR

+39% Annual Growth Rate

10%+ stable Churn Rate

Date Founded

January 2019

Team Size

Just me (1)

Business Model

Subscription

Tech Stack

Stripe
Laravel
MySQL
october CMS

- The core application is laravel. There are some lightweight lambdas and cloudflare workers in node.js. There is also timescaleDB for the web vitals monitoring. - The marketing website is October CMS(Laravel)

Growth Opportunities

New product features
Hire a sales team
Social media marketing
Increase digital marketing
Increase content marketing
Improve conversion rates

- marketing is the highest leverage item to focus on and necessary to growth revenue. Majority of traffic comes from SEO so diversifying this will have a positive impact on new sign ups - adding a page speed acceleration plugin for wordpress is the obvious next step on the product side

Competitors

debugbear.com
rumvision.com

Key Assets

Brand
Domain
Codebase
Website
Customers
user list
core application
hosting accounts

Selling Reasoning

Lack of time

Marketing has been lightweight and focused on SEO. To meaningfully grow revenue, proper time and energy should be spent in diversifying into other channels.

Financing

Bootstrapped

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Automated Web Performance Monitoring Platform

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