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Digital Startup Canada
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Profitable Body Type Styling Platform — $38K TTM Profit, 5,600+ Paying Customers, 100% Organic

P&L Documents (1)
Asking Price
$187.8k
Multiples
5.0x profit
The asking price divided by TTM net profit.
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3.3x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+730%
TTM Revenue
$57.2k
Profit
$37.6k
Last Month's Revenue
$4.4k
Profit
$3.3k

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Canada

Profitable Body Type Styling Platform — $38K TTM Profit, 5,600+ Paying Customers, 100% Organic

This direct-to-consumer styling platform helps users identify and understand their body type and find clothing that works with their proportions. Users can purchase a personalized analysis, compare outfit options, browse extensive type-specific styling guidance across dresses, tops, skirts, pants and more, and upgrade to Premium for additional features including virtual try-on and outfit visualization. The platform is also heavily used as an informational resource by users who already know their type. The business has gained strong early traction with 113,000+ users (9,500+ with accounts), 5,654 paying customers, $57K TTM revenue, and $38K TTM profit (USD). Growth has come mostly from organic demand with very little active marketing, giving a buyer a profitable base with clear room to expand. ✅ Solo-run, high-margin business with a simple one-time purchase model ✅ Under 30 minutes/day of owner involvement with no employees ✅ Large existing audience for conversion optimization, remarketing, and upsells ✅ Clear growth paths through SEO, social media, and digital marketing ✅ Opportunities to launch new paid analyses and complementary fashion products ✅ Visual, consumer-friendly niche with strong organic reach and shareability
Asking Price
$187.8k
Multiples
5.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
All figures in USD. Price ≈ TTM profit $37.6K × 5.0x, or ~4.8x annualized last-month profit. TTM net margin is ~66% ($37.6K on $57.2K revenue), with $4.4K revenue and $3.3K profit last month, and $11.0K profit over the last three months. Organic acquisition and a large registered-user base support upside, while the valuation accounts for the business's one-time rather than recurring revenue model. The P&L in the data room is in USD.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$57.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$37.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$4.4k last month gross revenue
Last Months Profit
Total net profit last month.
$3.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+730% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
April 2025
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Direct-to-consumers (DTC)
Customers purchase one-time personalized analyses; there are no subscriptions or free analyses.
Tech Stack
  • Google Cloud
  • Node
  • PostgreSQL
  • Vercel
  • Cloudflare
  • Stripe
  • React
  • React Native
  • Python
Next.js, React, TypeScript, Supabase (PostgreSQL), Railway, Vercel, Cloudflare, Stripe, Revenue Cat, Mixpanel, Slack, Google Gemini API
Growth Opportunities
  • New product features
  • Improve conversion rates
  • Focus on SEO
  • Social media marketing
  • Increase digital marketing
The business has grown through organic demand with minimal active marketing. There are currently 113,000+ users (9,500+ with accounts), of whom 5,654 have purchased a completed analysis, creating a significant existing audience for conversion optimization, remarketing and new products. Growth opportunities include improving the registered-user-to-purchase funnel, expanding SEO content around high-intent body-typing searches, social media marketing, and introducing additional paid analysis features and complementary products. The current owner has focused primarily on maintaining the product rather than actively pursuing growth.
Competitors
  • https://theconceptwardrobe.com/
  • https://gabriellearruda.com/
Key Assets
  • Domain
  • Social media accounts
  • Codebase
  • Mobile application
  • Brand
  • Marketing materials
  • Website
  • Customers
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

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