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Ecommerce Startup United States
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Leading pet brand specializing in sustainable, high-quality cat beds with a social impact

P&L Documents (1)Supporting files (5)
Asking Price
$150k
Multiples
91.9x profit 0.7x revenue
Annual Growth Rate
-37%
TTM Revenue
$207.7k
Profit
$1.6k
Last Month's Revenue
$5.4k
Profit
$-987

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United States

Leading pet brand specializing in sustainable, high-quality cat beds with a social impact

A US-based pet brand specializing in organic, eco-friendly cat beds made from hand-felted Merino Wool, ethically sourced from New Zealand and handcrafted in Nepal. Built on strong fundamentals, this brand has served a dedicated customer base while making a meaningful impact on local communities. ✅ Premium, Eco-Friendly Cat Beds – Made from high-quality Merino Wool, designed for comfort and sustainability. ✅ Ethical & Socially Responsible – Supports Nepalese artisans, paying 200% of the average local wage and positively impacting over 500 households. ✅ Proven Market Success – Grew into a $5M/year business in 2022 with a strong, loyal customer base. ✅ Strong Financials & Customer Base – $10M+ lifetime revenue, 50%+ gross margins, and a 175K+ customer list. ✅ Established Digital Presence – 20K+ real Instagram followers and a fully trademarked brand. ✅ Optimized Supply Chain – Primary supplier handles manufacturing, importing, warehousing, and fulfillment for a flat fee. ✅ Wholesale & Amazon Ready – Secondary wholesale supply chain set up and Amazon storefront fully prepared for scaling.
Asking Price
$150k
Multiples
91.9x profit 0.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
We believe the cost structure can be easily fixed by new ownership, and that a current asking price is justified based on historic performance ($10m+ lifetime revenue), a streamlined supply chain (no inventory, proprietary supplier relationships), a strong brand, and a deep (175k+) customer list.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$207.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$1.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$5.4k last month gross revenue
Last Months Profit
Total net profit last month.
$-987 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-37% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
500-999 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
August 2023
Team Size
Small (2-20)
Business Model
  • Dropshipping
  • Ecommerce
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
Growth Opportunities
  • Increase digital marketing
  • Improve conversion rates
  • Hire a sales team
  • Increase content marketing
  • Social media marketing
Competitors
  • Small DTC Stores
Key Assets
  • Brand
  • Social media accounts
  • Trademarks
  • Domain
  • Copyright
  • Intellectual property
  • Trade names
  • Inventory
  • Customers
  • Marketing materials
  • Website
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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